Privacy Policy

This privacy notice lets you know what happens to your personal data we use and hold when you have lessons with us.  

If you provide us with personal information on behalf of another person, you must ensure that it is accurate, up to date and that you have their authorisation to do so.  You should make sure that you provide them with a copy of this privacy notice.  Where this privacy policy refers to “you” this also includes data about anyone else whose data you provide to us.

Who we are

We are K & W & Daughters.  Our main address is 19 Burnham Road, Latchingdon, Chelmsford CM3 6EU.  We are the data controller of any personal data you provide us with.

Personal Data we hold and use

We use different types of information about you.  We set out below the types of information we will use or hold:

  • Your contact details, including any ICE contacts you may provide us with
  • Your date of birth
  • Details of your contact with us and your payment details
  • Driving license information
  • Information about your health or if you need any adjustments or assistance with any disabilities
  • Third party transactions, such as where a person other than you pays for our services
  • Your image for use in social media marketing

We may be unable to provide you with our services if you do not provide certain information to us.  In cases where providing some personal information is optional, we’ll make this clear.

Sources of your personal data

The information that we hold about you comes from different sources, these are:

  • The instructor who provides you with lessons
  • You directly, and any information from family members (for example if they are authorised to ac for you or book lessons for you)
  • From sources such as publicly available directories and information (e.g. social media, internet)

Reasons for holding and using your personal data

Your information may be used by us for the reasons below.  We have grouped them according to the legal reason we are allowed to use this data:

  1. To provide you with our services:
  2. Providing you with lessons and liaising with our instructors
  3. Communicating with you and holding details about our contact and interactions with you
  4. Making decisions about what training we can offer you
  5. To manage the operation of our business
  6. For analysing aspects of your driving and driving style for the purposes of providing coaching and guidance as part of your training
  7. Recovering debt
  8. For our legitimate interests:
  9. To develop, improve and manage our training assessment and pricing models
  10. For management and accounting purposes
  11. To keep records of our contact with you and our staff
  12. For marketing purposes

Sharing and disclosures of your personal data

The categories of third parties we use are listed below.  We will use these third parties for all the reasons we have described in this notice and they may process the types of personal information we hold or use:

  • With our instructors as part of administering lessons and driver training
  • With people you allow us to speak to on your behalf (e.g. parents, guardians, employers, if they book lessons for you)
  • With service providers who help us provide products or services to you or operate our business
  • Police and law enforcement agencies if we are required to
  • Governmental and regulatory bodies, such as the DVSA and the DVLA and the Information Commissioner’s Office
  • Organisations and businesses who provide services to us under our authority, such as service providers, debt recovery agents and suppliers of business support services

Retention of your data

Unless we inform you otherwise, we’ll hold your personal information based on the following criteria:

  • For as long as we provide services to you and then for as long as someone could need your details as required by law
  • To comply with legal and regulatory requirements
  • For as long as we have reasonable business needs

Your data protection rights

Here is a list of the rights that all individuals have under UK data protection laws.  They don’t apply in all circumstances so your request may not always be granted.  If you wish to use any of them, we’ll explain at that time if they apply or not and if we can comply or not with your request, including the reasons why.

  • The right to be informed about your processing of personal information
  • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • The right to object to processing of your personal information
  • The right to restrict the processing of your personal information
  • The right to have your personal information erased
  • The right to request access to your personal information and how we process it
  • The right to move, copy or transfer your personal information

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws: .  

You have a right to object

You have the right to object to certain purposes for processing information, in particular you can object or withdraw consent to data being processed for certain reasons based on our legitimate interests, such as digital marketing on social media platforms.  You can contact us, using the contact details below, to exercise these rights.


We will never pass your personal information to third parties for the purposes of marketing.  On successful completion of your driving test, we will ask for a photograph of you with our vehicle for promotional use on our Facebook account, such posts include your name and image, you have the right to refuse to consent all or any part of this request.  You may opt to receive details about any future training offers, promotions, or any other services we may offer from time to time.   You can withdraw your consent at any time, by contacting us on the details below.

Changes to this privacy notice

We may change this privacy notice from time to time to reflect changes in the law and/or our privacy practices.  We encourage you to check this privacy notice periodically for any changes.

Contact Us

You can use the details below or you can go to the Contact Us section on our website.  Alternatively you can write to us at K&W & Daughters, 19 Burham Road, Latchingdon, CM3 6EU.  

Telephone:  01621 743 246